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Fostering a digital marketplace that respects user privacy and identity

Surveillance protection: Key benefits for publishers

Posted by on Apr 20, 2017

By Don Marti & Bill Densmore Ad fraud is enabled by cross-site surveillance: A fraudbot collects cookies (“cookie licking”) at a legit...

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An opportunity for local news sites — testing how many of your best readers you’re giving away to ad networks

Posted by on Jan 25, 2017

By Bill Densmore and Don Marti RELATED LINKS: What is data leakage?  How the ITE can solve data leakage and fosters ethical advertising)...

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How a news-industry trade group may be helping regulators (and the ITE) to support quality and privacy

Posted by on Jan 4, 2017

By Don Marti Legitimate consumer privacy tools and high-reputation publishers, working together, can transform advertising on the web....

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A new year’s resolution: The end of ‘right ad to the right user at the right time’

Posted by on Dec 28, 2016

By Don Marti Start toward the end of “right ad to the right user at the right time”. That’s my aspiration for 2017. The current web...

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TrustX intentions might help fix digital advertising for publishers — and users

Posted by on Sep 26, 2016

By Bill Densmore ITE Project Director Almost two years in the making, a new initiative backed by many major U.S. publishers might have the...

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“Data leakage”: What happens when ad-tech companies get ahold of a publisher’s user information through cookies?

Posted by on May 25, 2016

  What is “data leakage”?  It’s when advertising technology companies, using tracking cookies placed on the computers of...

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