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Fostering a digital marketplace that respects user privacy and identity

Surveillance protection: Key benefits for publishers

Posted by on Apr 20, 2017

By Don Marti & Bill Densmore Ad fraud is enabled by cross-site surveillance: A fraudbot collects cookies (“cookie licking”) at a legit...

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How a news-industry trade group may be helping regulators (and the ITE) to support quality and privacy

Posted by on Jan 4, 2017

By Don Marti Legitimate consumer privacy tools and high-reputation publishers, working together, can transform advertising on the web....

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A new year’s resolution: The end of ‘right ad to the right user at the right time’

Posted by on Dec 28, 2016

By Don Marti Start toward the end of “right ad to the right user at the right time”. That’s my aspiration for 2017. The current web...

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How the Information Trust Exchange may be able to reconcile privacy and identity with the needs of advertisers – a shared-database of non-personal interest information

Posted by on Feb 15, 2016

Our collective hope is to improve the relevance of ads you see, which should improve the user experience. The ITE will be able to enforce...

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