by wpdensmore | Jul 12, 2019 | advertising, CCPA, data, GDPR, privacy, technology
A competitive war is underway among titans of the ad-tech industry — and at least one scrappy startup — over who will emerge in control as the era of third-party cookie matching is squelched by tough European and U.S.-based privacy regulation. The goal...
by wpdensmore | Jun 12, 2019 | CCPA, legal, privacy
Could application of the U.S. Constitution’s interstate commerce clause — generally leaving nationwide business exchange to Congress to regulate — de-rail the California Consumer Privacy Act (CCPA)? That’s the question posed in a legal review by a University of...
by wpdensmore | Jun 4, 2019 | CCPA, data, privacy, regulation
Two important efforts to amend the California Consumer Privacy Act (CCPA) have emerged — and one of them may affect the sale of premium content. Google, Amazon, Facebook, Microsoft, Uber and Lyft are pushing at least eight amendments in the California Legislature in...
by wpdensmore | May 23, 2019 | advertising, data, privacy, regulation
The inventor of real-time bidding (RTB) and other online ad tech has told a U.S. Senate committee that it’s time to give consumers a bill of rights to protect their personal data and make it portable. “I think you can draft that user agreement,” Brian...
by wpdensmore | Mar 20, 2019 | advertising, collaboration, identity, network, privacy
PRINTABLE VERSION / PRNEWSWIRE VERSION Multi-stakeholder group to convene in Washington, D.C. April 24-25; seeks input from thought leaders in publishing, advertising and consumer advocacy to strike new balance in trust, advertising and data privacy SIGNUP HERE...
by wpdensmore | Feb 4, 2019 | identity, privacy
Harvard Business School emerita professor Shoshana Zuboff says there is a competitive opportunity for a privacy-respecting alliance of companies to counter Google, Facebook and other platforms she calls “surveillance capitalists” in her just-published book...
