by wpdensmore | Jul 12, 2019 | advertising, CCPA, data, GDPR, privacy, technology
A competitive war is underway among titans of the ad-tech industry — and at least one scrappy startup — over who will emerge in control as the era of third-party cookie matching is squelched by tough European and U.S.-based privacy regulation. The goal...
by wpdensmore | Jun 20, 2019 | advertising, GDPR, privacy, technology, Uncategorized
The head of the biggest group that represents digital operations of major U.S. publishers says not to heed the “sky is falling” message from ad-tech companies and turn instead to “evolving” from the status quo of Real Time Bidding. “Ad market is unhealthy, lots of...
by Bill Densmore | May 16, 2019 | technology
A respected researcher and attorney at the open-Internet access group Public Knowledge says new laws, a new federal agency and a careful definition of the public interest are urgently needed to counter the growing monopoly-like power of digital platforms such as...
by wpdensmore | Jun 29, 2018 | identity, privacy, technology
By Bill Densmore | Executive Director Information Trust Exchange Governing Association Posted: June 29, 2018 | 12:50 p.m. The new California Consumer Privacy Act of 2018 (CCPA), signed on Thursday by Gov. Edmund G. Brown Jr., vaults the nation’s largest state into the...
by wpdensmore | Mar 22, 2018 | advertising, identity, privacy, technology
Google Company emailed publishers and other advertising parters updating its plans for complying with the European Union’s General Data Protection Regulation which takes effect May 25, 2018. The most significant announcement — Google will launch a solution...
by wpdensmore | Feb 4, 2018 | background, identity, network, technology
If “blockchain” is largely a metaphor for such operating principles, then ITEGA at this stage is very consistent with the gestalt of the blockchain movement, once you get beyond the very abstract and application-unspecific technology of chains of data blocks that are...
