technology | Information Trust Exchange Governing Association

COOKIES: Ad-tech companies fighting over who gets control of first-party “cookie” or identity; a role for ITEGA?

by wpdensmore | Jul 12, 2019 | CCPA, data, GDPR, technology

A competitive war is underway among titans of the ad-tech industry — and at least one scrappy startup — over who will emerge in control as the era of third-party cookie matching is squelched by tough European and U.S.-based privacy regulation. The goal...

Major publisher group DCN says “sky won’t fall” if RTB switches to non-personal data; calls for evolution from status quo

by wpdensmore | Jun 20, 2019 | GDPR, technology, Uncategorized

The head of the biggest group that represents digital operations of major U.S. publishers says not to heed the “sky is falling” message from ad-tech companies and turn instead to “evolving” from the status quo of Real Time Bidding. “Ad market is unhealthy, lots of...

Public Knowledge’s Harold Feld seeks Digital Platform Act and a look to the past for reigning in behavior of platforms

by Bill Densmore | May 16, 2019 | technology

A respected researcher and attorney at the open-Internet access group Public Knowledge says new laws, a new federal agency and a careful definition of the public interest are urgently needed to counter the growing monopoly-like power of digital platforms such as...

PRIVACY: Last-minute provision in California data-privacy bill may actually create a marketplace that values personal information, observers say; also nonprofits not covered?

by wpdensmore | Jun 29, 2018 | identity, technology

By Bill Densmore | Executive Director Information Trust Exchange Governing Association Posted: June 29, 2018 | 12:50 p.m. The new California Consumer Privacy Act of 2018 (CCPA), signed on Thursday by Gov. Edmund G. Brown Jr., vaults the nation’s largest state into the...

Google emails publishers and other ad partners with disclosure about its GDPR compliance plans — it will offer non-personalized ad service

by wpdensmore | Mar 22, 2018 | identity, technology

Google Company emailed publishers and other advertising parters updating its plans for complying with the European Union’s General Data Protection Regulation which takes effect May 25, 2018. The most significant announcement — Google will launch a solution...

Blockchain and ITEGA: Moving from Metaphor to Marketplace

by wpdensmore | Feb 4, 2018 | background, identity, network, technology

If “blockchain” is largely a metaphor for such operating principles, then ITEGA at this stage is very consistent with the gestalt of the blockchain movement, once you get beyond the very abstract and application-unspecific technology of chains of data blocks that are...