by wpdensmore | Jul 12, 2019 | advertising, CCPA, data, GDPR, privacy, technology
A competitive war is underway among titans of the ad-tech industry — and at least one scrappy startup — over who will emerge in control as the era of third-party cookie matching is squelched by tough European and U.S.-based privacy regulation. The goal...
by wpdensmore | Jun 4, 2019 | CCPA, data, privacy, regulation
Two important efforts to amend the California Consumer Privacy Act (CCPA) have emerged — and one of them may affect the sale of premium content. Google, Amazon, Facebook, Microsoft, Uber and Lyft are pushing at least eight amendments in the California Legislature in...
by wpdensmore | May 23, 2019 | advertising, data, privacy, regulation
The inventor of real-time bidding (RTB) and other online ad tech has told a U.S. Senate committee that it’s time to give consumers a bill of rights to protect their personal data and make it portable. “I think you can draft that user agreement,” Brian...
by wpdensmore | Jan 1, 2019 | data, ownership, privacy
Ownership of data – how to define it and how to control it — is one of the three most important political issues of our time, but is so complicated people do not focus on it, according to an Israeli historian and author, Yuval Noah Harari, who’s latest...
