GDPR | Information Trust Exchange Governing Association

In new version of “browser wars,” publishers are advised to think about ways to help manage user data — is “SSO” one approach?

by wpdensmore | Aug 1, 2019 | advertising, CCPA, data, GDPR, identity, privacy, SSO

EDITOR’S NOTE — Three factors– the EU’s General Data Protection Regulation (GDPR), the impending California Consumer Privacy Act (CCPA), and a new willingness on the part of web-browser software makers to act on user privacy preferences...

COOKIES: Ad-tech companies fighting over who gets control of first-party “cookie” or identity; a role for ITEGA?

by wpdensmore | Jul 12, 2019 | advertising, CCPA, data, GDPR, privacy, technology

A competitive war is underway among titans of the ad-tech industry — and at least one scrappy startup — over who will emerge in control as the era of third-party cookie matching is squelched by tough European and U.S.-based privacy regulation. The goal...

Major publisher group DCN says “sky won’t fall” if RTB switches to non-personal data; calls for evolution from status quo

by wpdensmore | Jun 20, 2019 | advertising, GDPR, technology, Uncategorized

The head of the biggest group that represents digital operations of major U.S. publishers says not to heed the “sky is falling” message from ad-tech companies and turn instead to “evolving” from the status quo of Real Time Bidding. “Ad market is unhealthy, lots of...