Fostering a Digital Marketplace that Respects User Privacy and Identity

The Information Trust Exchange Project — Editors, researchers, technologists, entrepreneurs and journalism advocates taking on the task of making a new market for digital information. Governed by a public-benefit consortium. Committed to respecting individual identity and privacy.

Blockchain and ITEGA: Moving from Metaphor to Marketplace

If “blockchain” is largely a metaphor for such operating principles, then ITEGA at this stage is very consistent with the gestalt of the blockchain movement, once you get beyond the very abstract and application-unspecific technology of chains of data blocks that are...

Surveillance protection: Key benefits for publishers

By Don Marti & Bill Densmore Ad fraud is enabled by cross-site surveillance: A fraudbot collects cookies (“cookie licking”) at a legit publisher’s site, then uses them to look like a human when visiting fraud sites. This is called “data leakage.” The costs of fraud...

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EXCERPT: "“The biggest surprise is how little has changed,” DCN CEO Jason Kint said. “You’re still looking at a situation where the best in class in news and entertainment isn’t being supported in a way it should be.”"

This anonymously sourced story reports on what is said to have gone on at a Digital Content Next board meeting. It suggests publishers are looking to reign in Facebook and Google through regulation. But what about a third way -- a nonprofit governance association like ITEGA that would create a new system for identity management and content sharing?

DORIAN BENKOLL ASKS: CAN INDEPENDENT WEB JOURNALISM SURVIVE? "Are we seeing the end of financially independent, free-spirited journalism on the web? The signs point to an answer that’s not encouraging. Independent publications, large and small, are struggling or shuttering. Legacy publications, too, are contracting. There are a few standout successes, and there’s still a path for the would-be journalistic entrepreneur – but that path is narrowing."

EXCERPT: Under GDPR "Google and Facebook will be unable to use the personal data they hold for advertising purposes without user permission. This is an acute challenge because, contrary to what some commentators have assumed, they cannot use a “service-wide” opt-in for everything. Nor can they deny access to their services to users who refuse to opt-in to tracking.[1] Some parts of their businesses are likely to be disrupted more than others."

EXCERPT: "There are also some outside projects underway that Google could theoretically tap for assessments of links and sources. News Guard, a startup by publisher Steve Brill and former Wall Street Journal publisher Gordon Crovitz, has raised $6 million and is hiring dozens of journalists who will rate news content by trustworthiness. The Trust Project brings together a group of news organizations at Santa Clara University’s Markkula Center for Applied Ethics to create “trust indicators” that explain the “work behind a news story,” including journalists’ credentials and a publisher’s financial backing (Google already provides funding for this). Storyful and Moat have partnered with the City University of New York’s journalism school to create Open Brand Safety which identifies and tracks web domains and video URLs that spread misleading content."

EXCERPT: "As someone who has worked at the hairy edges of computational science my entire career I am, frankly, terrified by the possibilities of computational propaganda. My fear comes exactly because I have seen how rapidly the power and the capacities of digital technologies have grown."

IBM PUBLISHES BLOCKCHAIN REPORT -- The company's Institute of Business Value released on Feb. 8 a report resulting from its survey of almost 3,000 global C-suite executives. It finds over one-third of those organizations are considering or are actively engaged with "blockchain." Two thirds say they will adopt a new platform business model that "breaks the boundaries of traditional market exchanges."