Fostering a Digital Marketplace that Respects User Privacy and Identity

The Information Trust Exchange Project — Editors, researchers, technologists, entrepreneurs and journalism advocates taking on the task of making a new market for digital information. Governed by a public-benefit consortium. Committed to respecting individual identity and privacy.

Protected: Pocantico pre-convening discussions

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LINK: Running references to GDPR resources  "Understanding GDPR" -- a Swiss tech company's founder and colleague explain Elie Auvray, the founder of Swiss technology company Jahia has co -authored with a colleague a set of narrative slides explaining their view of...

A briefing about how the ITEGA ecosystem could work

Blockchain is a metaphor for doing things in a decentralized and distributed manner as much as possible. The approach we have supported for the news industry is one in which there is a shared service for authenticating users, and vendors who run within that shared...

Blockchain and ITEGA: Moving from Metaphor to Marketplace

If “blockchain” is largely a metaphor for such operating principles, then ITEGA at this stage is very consistent with the gestalt of the blockchain movement, once you get beyond the very abstract and application-unspecific technology of chains of data blocks that are...

Follow the new ITEGA page on Facebook

IS THIS WHY GOOGLE IS SAVING ALL OF OUR PERSONAL DATA? The Verge's Vlad Savov has provided a written and video narrative of what it says is a video made for internal use at Google some years ago. It suggestions ways user data can be machine-analyzed to guide our future behavior as societies and species and "offers direction toward a desired result." Writes Savov: " There’s nothing to suggest that this is anything more than a thought exercise inside Google, initiated by an influential executive. But it does provide an illuminating insight into the types of conversations going on within the company that is already the world’s most prolific personal data collector." Here are the last few sentences of the video: "We are the very beginning of journey of understanding in the field of user data. By applying our knowledge of epigenetics, inheritence and memetics to this field we may be able to make mental leaps in our understanding which could offer benefits to this generation, to future generations and the species as a whole."

Without adtech, the EU’s GDPR (General Data Protection Regulation) would never have happened. But the GDPR did happen, and as a result websites all over the world are suddenly posting notices about their changed privacy policies, use of cookies, and opt-in choices for “relevant” or “interest-based” (translation: tracking-based) advertising. . . . Simply put, your site or service is a violator if it extracts or processes personal data without personal permission.

EXCERPT FROM BELOW: "The digital advertising industry is in crisis: ad fraud is rife, many online ads are never even seen and ad blocking software is threatening to undermine the internet's fundamental business modeL . . . Digital advertising has lost credibility, say many observers, and unless the industry can sort itself out, we may all end up paying for content." Says Sven Hughes, chief executive of "psychometric" marketing company Verbalisation: "We've basically been sitting on an industry that for 20 years has been selling rubbish. It's really in trouble…it's falling apart."


PAGE FAIR SEES FACEBOOK AS HEADED FOR TROUBLE IN EUROPE OVER ITS HANDLING OF GDPR SO FAR -- PageFair, the Irish-based "white-hat" ad-tech firm, is posting about teh tactics of Facebook as it stuggles with GDPR. PageFair's Johnny Ryan writes:

"This note examines a Belgian court ruling against Facebook's tracking and approach to consent. Facebook and adtech companies should expect tough sanctions when they find themselves before European courts - unless they change their current approach to data protection and the GDPR. Facebook is playing a dangerous game of “chicken” with the regulators. First, it has begun to confront users in the EU with a new "terms of service" dialogue, which denies access to Facebook until a user opt-ins to tracking for ad targeting, and various other data processing purposes."