Fostering a Digital Marketplace that Respects User Privacy and Identity

The Information Trust Exchange Project — Editors, researchers, technologists, entrepreneurs and journalism advocates taking on the task of making a new market for digital information. Governed by a public-benefit consortium. Committed to respecting individual identity and privacy.

Protected: Pocantico pre-convening discussions

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LINK: Running references to GDPR resources  "Understanding GDPR" -- a Swiss tech company's founder and colleague explain Elie Auvray, the founder of Swiss technology company Jahia has co -authored with a colleague a set of narrative slides explaining their view of...

A briefing about how the ITEGA ecosystem could work

Blockchain is a metaphor for doing things in a decentralized and distributed manner as much as possible. The approach we have supported for the news industry is one in which there is a shared service for authenticating users, and vendors who run within that shared...

Blockchain and ITEGA: Moving from Metaphor to Marketplace

If “blockchain” is largely a metaphor for such operating principles, then ITEGA at this stage is very consistent with the gestalt of the blockchain movement, once you get beyond the very abstract and application-unspecific technology of chains of data blocks that are...

Follow the new ITEGA page on Facebook

Without adtech, the EU’s GDPR (General Data Protection Regulation) would never have happened. But the GDPR did happen, and as a result websites all over the world are suddenly posting notices about their changed privacy policies, use of cookies, and opt-in choices for “relevant” or “interest-based” (translation: tracking-based) advertising. . . . Simply put, your site or service is a violator if it extracts or processes personal data without personal permission.

EXCERPT FROM BELOW: "The digital advertising industry is in crisis: ad fraud is rife, many online ads are never even seen and ad blocking software is threatening to undermine the internet's fundamental business modeL . . . Digital advertising has lost credibility, say many observers, and unless the industry can sort itself out, we may all end up paying for content." Says Sven Hughes, chief executive of "psychometric" marketing company Verbalisation: "We've basically been sitting on an industry that for 20 years has been selling rubbish. It's really in trouble…it's falling apart."


PAGE FAIR SEES FACEBOOK AS HEADED FOR TROUBLE IN EUROPE OVER ITS HANDLING OF GDPR SO FAR -- PageFair, the Irish-based "white-hat" ad-tech firm, is posting about teh tactics of Facebook as it stuggles with GDPR. PageFair's Johnny Ryan writes:

"This note examines a Belgian court ruling against Facebook's tracking and approach to consent. Facebook and adtech companies should expect tough sanctions when they find themselves before European courts - unless they change their current approach to data protection and the GDPR. Facebook is playing a dangerous game of “chicken” with the regulators. First, it has begun to confront users in the EU with a new "terms of service" dialogue, which denies access to Facebook until a user opt-ins to tracking for ad targeting, and various other data processing purposes."

PUBLISHER WEBSITE MAKES PUBLIC LETTER TO GOOGLE CEO IN TUSSLE OVER WHO CONTROLS USER DATA AND WHO IS OBLIGATED TO OBTAIN PERMISSION TO USE IT --- European news publishers have sent a public and sharply critical letter to Google objecting over its terms of compliance with the GDPR, a copy of the letter publishered to the Digital Content Next website reveals. Basically, Google is seeking publishers to obtain users consent (e.g. for personalized ads) on behalf of Google, yet publishers have liability for any findings of non-compliance.

"Under your proposal, in providing certain digital advertising services to publishers, you assert that Google will be a controller of the personal data it receives from publishers and collects on publisher pages, and that Google will make unilateral decisions about how a publisher’s data is used. As a controller, Google will need its own legal basis to process that personal data under the GDPR. Your proposal notes that Google intends to rely on consent for its legal basis and you will require publishers to obtain legally valid consent on behalf of Google for its processing of personal data as a separate and independent controller which you directly benefit from, yet you decide how and when that data may be made available to others and do not provide any details about how the data will be used by Google. "

WHY SHOULDN'T PUBLISHERS BE WILLING TO ACCEPT A 'FIRST-PARTY' RELATIONSHIP WITH USERS/DONORS/SUBSCRIBERS? -- One wonders about the rationale of major publishers pushing back on Google's request that they ask users for permission to use their personal data. It's a golden opportunity to re-establish a relationship that help with identity, trust -- and information commerce.What are we missing here?