Fostering a Digital Marketplace that Respects User Privacy and Identity

The Information Trust Exchange Project — Editors, researchers, technologists, entrepreneurs and journalism advocates taking on the task of making a new market for digital information. Governed by a public-benefit consortium. Committed to respecting individual identity and privacy.

A briefing about how the ITEGA ecosystem could work

Blockchain is a metaphor for doing things in a decentralized and distributed manner as much as possible. The approach we have supported for the news industry is one in which there is a shared service for authenticating users, and vendors who run within that shared...

Blockchain and ITEGA: Moving from Metaphor to Marketplace

If “blockchain” is largely a metaphor for such operating principles, then ITEGA at this stage is very consistent with the gestalt of the blockchain movement, once you get beyond the very abstract and application-unspecific technology of chains of data blocks that are...

Surveillance protection: Key benefits for publishers

By Don Marti & Bill Densmore Ad fraud is enabled by cross-site surveillance: A fraudbot collects cookies (“cookie licking”) at a legit publisher’s site, then uses them to look like a human when visiting fraud sites. This is called “data leakage.” The costs of fraud...

Follow the new ITEGA page on Facebook

DOC SEARLS -- EXCERPT: "In no case do we consciously ask to be spied on, or abused by content we didn’t ask for or expect. That’s why we have every right to field-strip out anything we don’t want when it arrives at our browsers’ doors. The castle doctrine is what hundreds of millions of us practice when we use tracking protection and ad blockers."

Publishers will keep 85 percent to 95 percent of revenue when readers first buy subscriptions via Google, up from 70 percent previously, according to people with knowledge of the matter.

PAGEFAIR'S JOHNNY RYAN TALKS ABOUT IAB-EUROPE SUPER-COOKIE IDEA: "IAB Europe is asking publishers and brands to expose themselves to the legal risk of routinely sharing these personal data with several thousand adtech companies. What publishers and brands need is a “trust no one” approach. IAB Europe is proposing a “trust everyone” approach. Indeed, the proposed system looks like the GDPR’s description of a data breach . . . As the CEO of a Digital Content Next, a major publisher trade body, recent told members, “GDPR will create opportunity for audience selection based on cohorts and context”.[24] Non-personal data such as these are the only way for the industry to approach the GDPR."

EXCERPTS FROM JASON KINT OF DIGITAL CONTENT NEXT: "GDPR will create opportunity for audience selection based on cohorts and context which is a significant risk to Google and Facebook . . . The IAB framework, which was submitted for industry commenting, was clearly designed by ad tech companies and included endorsement from 23 ad tech companies and, most notably, zero publishers. The IAB GDPR Transparency and Consent Framework should be considered a non-starter by all publishers as it fails on several levels and requires significant changes."


Information Trust Exchange Governing Association shared Congressman David Cicilline's post.