Fostering a Digital Marketplace that Respects User Privacy and Identity

The Information Trust Exchange Project — Editors, researchers, technologists, entrepreneurs and journalism advocates taking on the task of making a new market for digital information. Governed by a public-benefit consortium. Committed to respecting individual identity and privacy.

Surveillance protection: Key benefits for publishers

By Don Marti & Bill Densmore Ad fraud is enabled by cross-site surveillance: A fraudbot collects cookies (“cookie licking”) at a legit publisher’s site, then uses them to look like a human when visiting fraud sites. This is called “data leakage.” The costs of fraud...

Follow the new ITEGA page on Facebook

https://www.wsj.com/articles/how-europes-new-privacy-rules-favor-google-and-facebook-1524536324

“We don’t check what people say before they say it and, frankly, I don’t think society should want us to. Freedom means you don’t have to ask for permission first and that, by default, you can say what you want. And if you break our community standards or your break the law, then you’re going to face consequences afterwards.” – Mark Zuckerberg, in a Sept. 21, 2017, statement on ABC News. Accessed April 24, 2018 at: https://www.youtube.com/watch?v=dAay3FrjbnE

The head of the social media giant will address how the company's next steps forward after revelations they sold 2016 election ads to buyers they later learn...

http://blogs.harvard.edu/vrm/2017/09/03/good-news-for-publishers-and-advertisers-fearing-the-gdpr/

DON MARTI: THE HACKER'S GIDE TO DOING GDPR RIGHT AND HELPING TRUSTED CONTENT SITES TO "WIN" OVER AD FRAUD

EXCERPT: "A working group convened by CPB has endorsed fixing this problem by creating a shared registration and sign-in system that would work across all public media platforms. Panelists said this universal identity management would improve the user experience and lay the groundwork for products and services that could build loyalty and boost financial support."
https://current.org/2018/04/planners-of-universal-sign-in-for-pubmedia-platforms-see-benefits-in-understanding-audience/

The GDPR section in big bold letters advises Zuckerberg to avoid saying Facebook already complies with the law, which it does not, and yet the bullet points do not include any confirmation on whether Facebook will expand GDPR protections to users worldwide, something the chief executive has been unclear about in the past week
https://www.theverge.com/2018/4/10/17222546/facebook-mark-zuckerberg-senate-hearing-notes-cambridge-analytica-privacy

THIS STORY SAYS FACEBOOK WILL BRING EUROPEAN-STYLE PRIVACY TO ITS ENTIRE PLATFORM BUT MY RECOLLECTION IS THAT ZUCKERBERG HAS ONLY SAID THAT THEY WOULD DO SOMETHING IN THE U.S. SIMILAR TO GDRP. THAT'S A DIFFERENT STATEMENT.
https://www.nytimes.com/2018/04/08/technology/a-tough-task-for-facebook-european-type-privacy-for-all.html

http://www.niemanlab.org/2018/04/jason-kint-here-are-5-ways-facebook-violates-consumer-expectations-to-maximize-its-profits/