The Information Trust Exchange Project — Editors, researchers, technologists, entrepreneurs and journalism advocates taking on the task of making a new market for digital information. Governed by a public-benefit consortium. Committed to respecting individual identity and privacy.
PRIVACY: Last-minute provision in California data-privacy bill may actually create a marketplace that values personal information, observers say; also nonprofits not covered?
Read MoreA briefing about how the ITEGA ecosystem could work
Blockchain is a metaphor for doing things in a decentralized and distributed manner as much as possible. The approach we have supported for the news industry is one in which there is a shared service for authenticating users, and vendors who run within that shared...
Gehring: The background and rationale for the Information Trust Exchange project (2016)
In 2016, Donald. W. Reynolds Journalism Institute consulting fellow David Gehring wrote this backgrounder explaining why publishers could benefit from collaborating with then being incubated at RJI as the Information Trust Exchange project. He also elaborated on the...
Blockchain and ITEGA: Moving from Metaphor to Marketplace
If “blockchain” is largely a metaphor for such operating principles, then ITEGA at this stage is very consistent with the gestalt of the blockchain movement, once you get beyond the very abstract and application-unspecific technology of chains of data blocks that are...
Surveillance protection: Key benefits for publishers
By Don Marti & Bill Densmore Ad fraud is enabled by cross-site surveillance: A fraudbot collects cookies (“cookie licking”) at a legit publisher’s site, then uses them to look like a human when visiting fraud sites. This is called “data leakage.” The costs of fraud...
An opportunity for local news sites — testing how many of your best readers you’re giving away to ad networks
By Bill Densmore and Don Marti RELATED LINKS: What is data leakage? How the ITE can solve data leakage and fosters ethical advertising) Service journalism and the web advertising problem INTRODUCTION Web sites that depend on reaching users with trustworthy content...
How a news-industry trade group may be helping regulators (and the ITE) to support quality and privacy
By Don Marti Legitimate consumer privacy tools and high-reputation publishers, working together, can transform advertising on the web. Tools and sites can help users block low-value, cold-call-like targeted ads while permitting signal-carrying ads, the ones that...
Follow the new ITEGA page on Facebook
1 day 4 hours ago
About 1,300 U.S. communities have totally lost news coverage, UNC news desert study finds
poynter.org
About 20 percent of all metro and community newspapers in the United States — about 1,800 — have gone out of business or merged since 2004, when about 9,000 were being published.
1 week 17 hours ago
https://digiday.com/media/gdpr-second-party-data-deals/
GDPR is leading to more second-party data deals - Digiday
digiday.com
While the GDPR hasn’t decimated the digital advertising industry as once feared, it has accelerated demand for risk-free buying options.
1 week 17 hours ago
https://www.mediapost.com/publications/article/326136/democrat-unveils-internet-bill-of-rights.html
Democrat Unveils Internet Bill Of Rights
mediapost.com
Companies would have to obtain Americans' opt-in consent before collecting or sharing their personal data, under a proposed Internet Bill of Rights unveiled this week by Rep. Ro Khanna.
1 week 17 hours ago
https://adage.com/article/agency-news/media-buying-probe-a-cloud-hang-industry/315103/
Feds media-buying probe is 'cloud that will hang over the industry'
adage.com
Federal prosecutors are reportedly probing non-transparent practices in the media-buying industry.
1 week 17 hours ago
digitalcontentnext.org
It’s difficult for any piece of news to rise above the cacophony of our current political discourse. So give yourself a pass if you missed this recent advertising industry coverage that involved the FBI and subpoenas. According to the Wall Street Journal, the FBI has issued subpoenas Havas for iss...
1 week 1 day ago
ALL ABOUT PRIVACY: TIM BERNERS-LEE ENDOSES AN "INTERNRET BILL OF RIGHTS" PROPOSED BY U.S. REP. RO KHANNA; KARA SWISHER INTERVIEWS KHANNA ABOUT IT. HERE ARE LINKS.
"“If you go to a doctor and then you want to know what your health data is, you have the right to get that health data,” Khanna explained. “Right now, if you want to know what data Facebook has about you, you don’t have the right to ask them to give you all of the data they have on you, and the right to know what they’ve done with it. You should have that right. You should have the right to know and have access to your data.”
https://www.fastcompany.com/90246977/tim-berners-lee-endorses-ro-khannas-internet-bill-of-rights-heres-all-10
AUDIO OF KARA SWISHER'S DISCUSSION WITH RHO KHANNA:
https://rss.art19.com/episodes/335e0246-cbae-4414-aeb9-9574b9dfeefc.mp3
U.S. Rep. Ro Khanna’s List:
https://www.nytimes.com/2018/10/04/opinion/ro-khanna-internet-bill-of-rights.html
Tim Berners-Lee endorses Ro Khanna’s Internet Bill of Rights–here’s all 10
fastcompany.com
A list of principles to protect the data privacy of Americans.
1 week 5 days ago
“Trust has become a slippery point, a big issue. When it comes to data, people are unsure about how their browsing data is being used," says Sridhar Ramaswamy. "They have become annoyed by experiences of ads that follow them around the internet . . . It is a big problem and something that the advertising industry needs to think about.” He is critical of Apple and Firefox for including ad blockers with their browsers and rules out doing something similar for Google’s Chrome even if many users might want it.
https://www.irishtimes.com/business/technology/google-s-exiting-online-adverts-chief-warns-of-threat-to-digital-revenues-1.3649026
Google’s exiting online adverts chief warns of threat to digital revenues
irishtimes.com
Growth in advertising now at risk due to increasing use of blockers by wary consumers
1 week 5 days ago
Opinions
The tech industry is suddenly pushing for federal privacy legislation. Watch out.
https://www.washingtonpost.com/opinions/the-tech-industry-is-suddenly-pushing-for-federal-privacy-legislation-watch-out/2018/10/03/19bc473e-c685-11e8-9158-09630a6d8725_story.html
Opinion | The tech industry is suddenly pushing for federal privacy legislation. Watch out.
washingtonpost.com
Companies see an opportunity to kneecap state privacy efforts with weak federal protections.
1 week 5 days ago
Apple CEO Tim Cook says giving up your data for better services is ‘a bunch of bunk’
washingtonpost.com
Apple's chief executive said 'some level of government regulation is important to come out' on data privacy.
