The Information Trust Exchange Project — Editors, researchers, technologists, entrepreneurs and journalism advocates taking on the task of making a new market for digital information. Governed by a public-benefit consortium. Committed to respecting individual identity and privacy.
Surveillance protection: Key benefits for publishers
By Don Marti & Bill Densmore Ad fraud is enabled by cross-site surveillance: A fraudbot collects cookies (“cookie licking”) at a legit publisher’s site, then uses them to look like a human when visiting fraud sites. This is called “data leakage.” The costs of fraud...
An opportunity for local news sites — testing how many of your best readers you’re giving away to ad networks
By Bill Densmore and Don Marti RELATED LINKS: What is data leakage? How the ITE can solve data leakage and fosters ethical advertising) Service journalism and the web advertising problem INTRODUCTION Web sites that depend on reaching users with trustworthy content...
How a news-industry trade group may be helping regulators (and the ITE) to support quality and privacy
By Don Marti Legitimate consumer privacy tools and high-reputation publishers, working together, can transform advertising on the web. Tools and sites can help users block low-value, cold-call-like targeted ads while permitting signal-carrying ads, the ones that...
A new year’s resolution: The end of ‘right ad to the right user at the right time’
By Don Marti Start toward the end of “right ad to the right user at the right time”. That's my aspiration for 2017. The current web advertising model depends on tracking the same user across multiple sites (either “anonymously” or using PII). Per-user targeting across...
TrustX intentions might help fix digital advertising for publishers — and users
By Bill Densmore ITE Project Director Almost two years in the making, a new initiative backed by many major U.S. publishers might have the potential to cut down on problems with fraud and privacy abuses in the digital advertising industry. "TrustX," unveiled on Monday...
Concerning the future of news: Three views, two requirements and an inflection point?
By Bill Densmore ITE Project Director Consumers need a simple, secure way to access, share and pay for valuable information from multiple services and sources. News organizations – legacy and new – would like to be the best-possible source for those users to receive...
Follow the new ITEGA page on Facebook
22 hours 40 minutes ago
https://www.wsj.com/articles/how-europes-new-privacy-rules-favor-google-and-facebook-1524536324
Google and Facebook Likely to Benefit From Europe’s Privacy Crackdown
wsj.com
Big tech companies gain while smaller online ad firms are squeezed under the European Union’s General Data Protection Regulation, which takes effect in May.
1 day 21 hours ago
“We don’t check what people say before they say it and, frankly, I don’t think society should want us to. Freedom means you don’t have to ask for permission first and that, by default, you can say what you want. And if you break our community standards or your break the law, then you’re going to face consequences afterwards.” – Mark Zuckerberg, in a Sept. 21, 2017, statement on ABC News. Accessed April 24, 2018 at: https://www.youtube.com/watch?v=dAay3FrjbnE
The head of the social media giant will address how the company's next steps forward after revelations they sold 2016 election ads to buyers they later learn...
1 day 21 hours ago
http://blogs.harvard.edu/vrm/2017/09/03/good-news-for-publishers-and-advertisers-fearing-the-gdpr/
Good news for publishers and advertisers fearing the GDPR
blogs.harvard.edu
The GDPR (General Data Protection Regulation) is the world’s most heavily weaponized law protecting personal privacy. It is aimed at companies that track people without asking, and its ordnan…
2 days 5 hours ago
DON MARTI: THE HACKER'S GIDE TO DOING GDPR RIGHT AND HELPING TRUSTED CONTENT SITES TO "WIN" OVER AD FRAUD
blog.zgp.org
GDPR and client-side tools 17 April 2018 Lots of GDPR advice out there. As far as I can tell it pretty much falls into three categories. Play it straight and handle user consent correctly. Good part: you end up with less personal data, but what you do have is better quality and you clearly know what...
1 week 5 days ago
EXCERPT: "A working group convened by CPB has endorsed fixing this problem by creating a shared registration and sign-in system that would work across all public media platforms. Panelists said this universal identity management would improve the user experience and lay the groundwork for products and services that could build loyalty and boost financial support."
https://current.org/2018/04/planners-of-universal-sign-in-for-pubmedia-platforms-see-benefits-in-understanding-audience/
Planners of universal sign-in for pubmedia platforms see benefits in understanding audience
current.org
A working group convened by CPB has endorsed a systemwide approach to user management, with the goal of enabling products and services to build loyalty and boost financial support.
2 weeks 21 hours ago
The GDPR section in big bold letters advises Zuckerberg to avoid saying Facebook already complies with the law, which it does not, and yet the bullet points do not include any confirmation on whether Facebook will expand GDPR protections to users worldwide, something the chief executive has been unclear about in the past week
https://www.theverge.com/2018/4/10/17222546/facebook-mark-zuckerberg-senate-hearing-notes-cambridge-analytica-privacy
Read Mark Zuckerberg’s notes from today’s Facebook privacy Senate hearing
theverge.com
"(Don’t say we already do what GDPR requires)"
2 weeks 22 hours ago
THIS STORY SAYS FACEBOOK WILL BRING EUROPEAN-STYLE PRIVACY TO ITS ENTIRE PLATFORM BUT MY RECOLLECTION IS THAT ZUCKERBERG HAS ONLY SAID THAT THEY WOULD DO SOMETHING IN THE U.S. SIMILAR TO GDRP. THAT'S A DIFFERENT STATEMENT.
https://www.nytimes.com/2018/04/08/technology/a-tough-task-for-facebook-european-type-privacy-for-all.html
A Tough Task for Facebook: European-Type Privacy for All
nytimes.com
Facebook just promised to offer its users around the world the same privacy controls required under a new European data protection law. What does that mean? And can the company deliver?
2 weeks 22 hours ago
https://newsroom.fb.com/news/2018/04/hard-questions-protecting-peoples-information/
Hard Questions: Q&A with Mark Zuckerberg on Protecting People’s Information | Facebook Newsroom
newsroom.fb.com
The following is a transcript of Mark Zuckerberg's remarks and the Q&A that followed.
2 weeks 1 day ago
Jason Kint: Here are 5 ways Facebook violates consumer expectations to maximize its profits
niemanlab.org
The head of a digital publishers' trade association argues that Facebook can't rebuild trust while continuing data practices that track its users all across the Internet — and beyond.
1 day 12 hours ago