The Information Trust Exchange Project — Editors, researchers, technologists, entrepreneurs and journalism advocates taking on the task of making a new market for digital information. Governed by a public-benefit consortium. Committed to respecting individual identity and privacy.
"PRIVACY TOWN" -- Can a news organization become its community’s “privacy protector” . . . cut down on ad fraud . . . and reach new readers, viewers and users with trustworthy services? ITEGA considers testing.
Read MoreHow ITEGA can reconcile privacy and identity with the needs of advertisers – a shared-database of non-personal interest information
Our goal is to improve the relevance of ads you agree to see, which should improve the user experience. ITEGA will be able to enforce rules that forbid targeting individual users who value their privacy higher than targetted advertising. They should have that choice....
An opportunity for local news sites — testing how many of your best readers you’re giving away to ad networks
By Bill Densmore and Don Marti RELATED LINKS: What is data leakage? How the ITE can solve data leakage and fosters ethical advertising) Service journalism and the web advertising problem The HIgh Cost of Low-Budget Advertising (David Kohl) INTRODUCTION Web sites...
Publishers, nonprofits convened in Chicago to address web trust, privacy, identity
New efforts to help consumers gain more control over their identity and privacy, without breaking the business and civic value of the Internet, launched Sept. 26-28 with a first convening in Chicago of the "Internet Multistakeholder Privacy Initiative." For...
PRIVACY: Last-minute provision in California data-privacy bill may actually create a marketplace that values personal information, observers say; also nonprofits not covered?
By Bill Densmore | Executive Director Information Trust Exchange Governing Association Posted: June 29, 2018 | 12:50 p.m. The new California Consumer Privacy Act of 2018 (CCPA), signed on Thursday by Gov. Edmund G. Brown Jr., vaults the nation’s largest state into the...
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Google emails publishers and other ad partners with disclosure about its GDPR compliance plans — it will offer non-personalized ad service
Google Company emailed publishers and other advertising parters updating its plans for complying with the European Union's General Data Protection Regulation which takes effect May 25, 2018. The most significant announcement -- Google will launch a solution to support...