Fostering a Digital Marketplace that Respects User Privacy and Identity

The Information Trust Exchange Project — Editors, researchers, technologists, entrepreneurs and journalism advocates taking on the task of making a new market for digital information. Governed by a public-benefit consortium. Committed to respecting individual identity and privacy.

"PRIVACY TOWN" -- Can a news organization become its community’s “privacy protector” . . . cut down on ad fraud . . . and reach new readers, viewers and users with trustworthy services? ITEGA considers testing.

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GDPR and ITEGA

LINK: Running references to GDPR resources  Has the GDPR law actually gotten European news outlets to cut down on rampant third-party cookies and content on their sites? It seems so  | Nieman Lab | Aug. 15, 2018 "Understanding GDPR" -- a Swiss tech company's founder...

A briefing about how the ITEGA ecosystem could work

Blockchain is a metaphor for doing things in a decentralized and distributed manner as much as possible. The approach we have supported for the news industry is one in which there is a shared service for authenticating users, and vendors who run within that shared...

Blockchain and ITEGA: Moving from Metaphor to Marketplace

Blockchain and ITEGA: Moving from Metaphor to Marketplace

If “blockchain” is largely a metaphor for such operating principles, then ITEGA at this stage is very consistent with the gestalt of the blockchain movement, once you get beyond the very abstract and application-unspecific technology of chains of data blocks that are...

Surveillance protection: Key benefits for publishers

By Don Marti & Bill Densmore Ad fraud is enabled by cross-site surveillance: A fraudbot collects cookies (“cookie licking”) at a legit publisher’s site, then uses them to look like a human when visiting fraud sites. This is called “data leakage.” The costs of fraud...