The Information Trust Exchange Project — Editors, researchers, technologists, entrepreneurs and journalism advocates taking on the task of making a new market for digital information. Governed by a public-benefit consortium. Committed to respecting individual identity and privacy.
"PRIVACY TOWN" -- Can a news organization become its community’s “privacy protector” . . . cut down on ad fraud . . . and reach new readers, viewers and users with trustworthy services? ITEGA considers testing.
Read MoreA briefing about how the ITEGA ecosystem could work
Blockchain is a metaphor for doing things in a decentralized and distributed manner as much as possible. The approach we have supported for the news industry is one in which there is a shared service for authenticating users, and vendors who run within that shared...
Gehring: The background and rationale for the Information Trust Exchange project (2016)
In 2016, Donald. W. Reynolds Journalism Institute consulting fellow David Gehring wrote this backgrounder explaining why publishers could benefit from collaborating with then being incubated at RJI as the Information Trust Exchange project. He also elaborated on the...
Blockchain and ITEGA: Moving from Metaphor to Marketplace
If “blockchain” is largely a metaphor for such operating principles, then ITEGA at this stage is very consistent with the gestalt of the blockchain movement, once you get beyond the very abstract and application-unspecific technology of chains of data blocks that are...
Surveillance protection: Key benefits for publishers
By Don Marti & Bill Densmore Ad fraud is enabled by cross-site surveillance: A fraudbot collects cookies (“cookie licking”) at a legit publisher’s site, then uses them to look like a human when visiting fraud sites. This is called “data leakage.” The costs of fraud...
How a news-industry trade group may be helping regulators (and the ITE) to support quality and privacy
By Don Marti Legitimate consumer privacy tools and high-reputation publishers, working together, can transform advertising on the web. Tools and sites can help users block low-value, cold-call-like targeted ads while permitting signal-carrying ads, the ones that...
A new year’s resolution: The end of ‘right ad to the right user at the right time’
By Don Marti Start toward the end of “right ad to the right user at the right time”. That's my aspiration for 2017. The current web advertising model depends on tracking the same user across multiple sites (either “anonymously” or using PII). Per-user targeting across...