The Information Trust Exchange Project — Editors, researchers, technologists, entrepreneurs and journalism advocates taking on the task of making a new market for digital information. Governed by a public-benefit consortium. Committed to respecting individual identity and privacy.
PRIVACY: Last-minute provision in California data-privacy bill may actually create a marketplace that values personal information, observers say; also nonprofits not covered?
Read MoreHow a news-industry trade group may be helping regulators (and the ITE) to support quality and privacy
By Don Marti Legitimate consumer privacy tools and high-reputation publishers, working together, can transform advertising on the web. Tools and sites can help users block low-value, cold-call-like targeted ads while permitting signal-carrying ads, the ones that...
A new year’s resolution: The end of ‘right ad to the right user at the right time’
By Don Marti Start toward the end of “right ad to the right user at the right time”. That's my aspiration for 2017. The current web advertising model depends on tracking the same user across multiple sites (either “anonymously” or using PII). Per-user targeting across...
TrustX intentions might help fix digital advertising for publishers — and users
By Bill Densmore ITE Project Director Almost two years in the making, a new initiative backed by many major U.S. publishers might have the potential to cut down on problems with fraud and privacy abuses in the digital advertising industry. "TrustX," unveiled on Monday...
Concerning the future of news: Three views, two requirements and an inflection point?
By Bill Densmore ITE Project Director Consumers need a simple, secure way to access, share and pay for valuable information from multiple services and sources. News organizations – legacy and new – would like to be the best-possible source for those users to receive...
“Data leakage”: What happens when ad-tech companies get ahold of a publisher’s user information through cookies?
What is "data leakage"? It's when advertising technology companies, using tracking cookies placed on the computers of an unsuspecting user, assemble a profile of the user. Once they've done so, they can sell advertising to brands and "find" those users at all...
What do we mean by “signaling” in talking about web advertising, and what’s CHEDDAR?
LINK TO THIS POST In several descriptions of the Information Trust Exchange, the word "signaling" is used. This post provides some context, and also introduces a new acronym -- "CHEDDAR." Academic and marketers earn degrees and spend careers trying to understand what...
Follow the new ITEGA page on Facebook
10 hours 6 minutes ago
Nine steps for how Facebook should embrace meaningful interac— er, accountability
niemanlab.org
"There are broad concerns that Facebook continues to engage in deceptive behavior when it comes to user privacy, and that it is biased against certain groups, but outsiders currently have almost no possibilities to verify these claims."
10 hours 9 minutes ago
TIM COOK WRITING IN TIME MAGAZINE:
:"[W]e believe the Federal Trade Commission should establish a data-broker clearinghouse, requiring all data brokers to register, enabling consumers to track the transactions that have bundled and sold their data from place to place, and giving users the power to delete their data on demand, freely, easily and online, once and for all.":
https://www.axios.com/tim-cook-congress-privacy-regulation-apple-6fba9cb0-6f14-4c81-9512-7e517619c845.html
"It’s time to stand up": Apple CEO Tim Cook calls on Congress to pass privacy legislation
axios.com
"Innovation, breakthrough ideas and great features can go hand in hand with user privacy."
10 hours 46 minutes ago
www.niemanlab.org/2019/01/nine-steps-for-how-facebook-should-embrace-meaningful-interac-er-accountability/
Nine steps for how Facebook should embrace meaningful interac— er, accountability
niemanlab.org
"There are broad concerns that Facebook continues to engage in deceptive behavior when it comes to user privacy, and that it is biased against certain groups, but outsiders currently have almost no possibilities to verify these claims."
10 hours 46 minutes ago
https://digiday.com/media/new-york-times-gdpr-cut-off-ad-exchanges-europe-ad-revenue/
digiday.com
The New York Times shortly tested re-introducing open-exchange programmatic ad buying last fall but didn't pursue it.
10 hours 46 minutes ago
https://digiday.com/media/new-york-times-gdpr-cut-off-ad-exchanges-europe-ad-revenue/
digiday.com
The New York Times shortly tested re-introducing open-exchange programmatic ad buying last fall but didn't pursue it.
1 week 2 days ago
https://www.exchangewire.com/blog/2019/01/07/not-predictions-digital-ad-fraud-2019/
NOT Predictions for Digital Ad Fraud in 2019 | ExchangeWire.com
exchangewire.com
Cybersecurity & ad fraud researcher, Dr Augustine Fou, shares some non-predictions within digital ad fraud for 2019, telling marketers to always stay alert.
1 week 3 days ago
Opinion | Our privacy regime is broken. Congress needs to create new norms for a digital age.
washingtonpost.com
Legislating and enforcing a new mind-set for Internet companies will be challenging — but it must be done.
1 week 3 days ago
https://digiday.com/media/gdpr-regulators-mixed-signals-industry-confusion/
Mixed signals from GDPR regulators spark industry confusion - Digiday
digiday.com
GDPR regulators are creating mixed signals for advertising industry executives.
