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Big tech, others, seek CCPA changes to allow trading of “premium features” for user data; open up use of publicly available information

by wpdensmore | Jun 4, 2019 | CCPA, data, privacy, regulation

Two important efforts to amend the California Consumer Privacy Act (CCPA) have emerged — and one of them may affect the sale of premium content. Google, Amazon, Facebook, Microsoft, Uber and Lyft are pushing at least eight amendments in the California Legislature in...

Key ad-tech inventor says consumers need protection; Senate panel probes data privacy and competition

by wpdensmore | May 23, 2019 | advertising, data, privacy, regulation

            The inventor of real-time bidding (RTB) and other online ad tech has told a U.S. Senate committee that it’s time to give consumers a bill of rights to protect their personal data and make it portable. “I think you can draft that user agreement,” Brian...

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