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How ITEGA can reconcile privacy and identity with the needs of advertisers – a shared-database of non-personal interest information; the UDEX

by Bill Densmore | Nov 15, 2018 | advertising, identity, privacy

Our goal is to improve the relevance of ads you agree to see, which should improve the user experience.  ITEGA will be able to enforce rules that forbid targeting individual users who value their privacy higher than targetted advertising. They should have that choice....

An opportunity for local news sites — testing how many of your best readers you’re giving away to ad networks

by wpdensmore | Oct 25, 2018 | advertising, explanations, research

By Bill Densmore and Don Marti RELATED LINKS: What is data leakage?  How the ITE can solve data leakage and fosters ethical advertising) Service journalism and the web advertising problem  The HIgh Cost of Low-Budget Advertising (David Kohl) INTRODUCTION Web sites...
Publishers, nonprofits convened in Chicago to address web trust, privacy, identity

Publishers, nonprofits convened in Chicago to address web trust, privacy, identity

by wpdensmore | Aug 22, 2018 | advertising, identity, network, privacy

New efforts to help consumers gain more control over their identity and privacy, without breaking the business and civic value of the Internet, launched Sept. 26-28 with a first convening in Chicago of the “Internet Multistakeholder Privacy Initiative.” ...

Google emails publishers and other ad partners with disclosure about its GDPR compliance plans — it will offer non-personalized ad service

by wpdensmore | Mar 22, 2018 | advertising, identity, privacy, technology

Google Company emailed publishers and other advertising parters updating its plans for complying with the European Union’s General Data Protection Regulation which takes effect May 25, 2018. The most significant announcement — Google will launch a solution...

Surveillance protection: Key benefits for publishers

by wpdensmore | Apr 20, 2017 | advertising, background, privacy

By Don Marti & Bill Densmore Ad fraud is enabled by cross-site surveillance: A fraudbot collects cookies (“cookie licking”) at a legit publisher’s site, then uses them to look like a human when visiting fraud sites. This is called “data leakage.” The costs of...

How a news-industry trade group may be helping regulators (and ITEGA) to support quality and privacy

by wpdensmore | Jan 4, 2017 | advertising, privacy

By Don Marti Legitimate consumer privacy tools and high-reputation publishers, working together, can transform advertising on the web. Tools and sites can help users block low-value, cold-call-like targeted ads while permitting signal-carrying ads, the ones that...
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Information Trust Exchange

Editors, researchers, technologists, entrepreneurs and journalism advocates taking on the task of making a new market for digital information. Governed by a public-benefit consortium. Committed to respecting individual identity and privacy.

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Information Trust Exchange Governing Association (ITEGA)

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