by wpdensmore | Dec 28, 2016 | advertising, privacy
By Don Marti Start toward the end of “right ad to the right user at the right time”. That’s my aspiration for 2017. The current web advertising model depends on tracking the same user across multiple sites (either “anonymously” or using PII). Per-user targeting...
by wpdensmore | Sep 26, 2016 | advertising, collaboration, ownership
By Bill Densmore ITE Project Director Almost two years in the making, a new initiative backed by many major U.S. publishers might have the potential to cut down on problems with fraud and privacy abuses in the digital advertising industry. “TrustX,”...
by wpdensmore | May 25, 2016 | advertising, identity, privacy, technology
What is “data leakage”? It’s when advertising technology companies, using tracking cookies placed on the computers of an unsuspecting user, assemble a profile of the user. Once they’ve done so, they can sell advertising to brands and...
by wpdensmore | May 2, 2016 | advertising
LINK TO THIS POST In several descriptions of the Information Trust Exchange, the word “signaling” is used. This post provides some context, and also introduces a new acronym — “CHEDDAR.” Academic and marketers earn degrees and spend...
by wpdensmore | Apr 24, 2016 | advertising, explanations
Are Audience Profile Books and the Information Trust Exchange marketplace like a railroad switchyard? In a railroad switch yard trains come in from all over the place and box cars of goods are switched around and made up to different trains and then go on their way....
by wpdensmore | Mar 3, 2016 | advertising
We’re now working on specific architecture for a proof-of-concept demonstration and we’d like input from advertisers before we freeze the design. Some key questions we need help answering: How important is to advertisers to have interest information...
