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Fostering a digital marketplace that respects user privacy and identity

An opportunity for local news sites — testing how many of your best readers you’re giving away to ad networks

Posted by on Jan 25, 2017

By Bill Densmore and Don Marti RELATED LINKS: What is data leakage?  How the ITE can solve data leakage and fosters ethical advertising)...

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Concerning the future of news: Three views, two requirements and an inflection point?

Posted by on Sep 23, 2016

  By Bill Densmore ITE Project Director Consumers need a simple, secure way to access, share and pay for valuable information from...

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The switchyard analogy: Managing anonymous user data to send relevant ads to proper destinations

Posted by on Apr 24, 2016

Are Audience Profile Books and the Information Trust Exchange marketplace  like a railroad switchyard? In a railroad switch yard trains...

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