by wpdensmore | Oct 25, 2018 | advertising, explanations, research
By Bill Densmore and Don Marti RELATED LINKS: What is data leakage? How the ITE can solve data leakage and fosters ethical advertising) Service journalism and the web advertising problem The HIgh Cost of Low-Budget Advertising (David Kohl) INTRODUCTION Web sites...
by wpdensmore | Feb 19, 2018 | collaboration, explanations, Uncategorized
In 2016, Donald. W. Reynolds Journalism Institute consulting fellow David Gehring wrote this backgrounder explaining why publishers could benefit from collaborating with then being incubated at RJI as the Information Trust Exchange project. He also elaborated on the...
by wpdensmore | Sep 23, 2016 | background, explanations
By Bill Densmore ITE Project Director Consumers need a simple, secure way to access, share and pay for valuable information from multiple services and sources. News organizations – legacy and new – would like to be the best-possible source for those users to receive...
by wpdensmore | Apr 24, 2016 | advertising, explanations
Are Audience Profile Books and the Information Trust Exchange marketplace like a railroad switchyard? In a railroad switch yard trains come in from all over the place and box cars of goods are switched around and made up to different trains and then go on their way....
