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Major publisher group DCN says “sky won’t fall” if RTB switches to non-personal data; calls for evolution from status quo

by wpdensmore | Jun 20, 2019 | advertising, GDPR, technology, Uncategorized

The head of the biggest group that represents digital operations of major U.S. publishers says not to heed the “sky is falling” message from ad-tech companies and turn instead to “evolving” from the status quo of Real Time Bidding. “Ad market is unhealthy, lots of...

How ITEGA can reconcile privacy and identity with the needs of advertisers – a shared-database of non-personal interest information; the UDEX

by Bill Densmore | Nov 15, 2018 | advertising, identity, privacy

Our goal is to improve the relevance of ads you agree to see, which should improve the user experience.  ITEGA will be able to enforce rules that forbid targeting individual users who value their privacy higher than targetted advertising. They should have that choice....

Surveillance protection: Key benefits for publishers

by wpdensmore | Apr 20, 2017 | advertising, background, privacy

By Don Marti & Bill Densmore Ad fraud is enabled by cross-site surveillance: A fraudbot collects cookies (“cookie licking”) at a legit publisher’s site, then uses them to look like a human when visiting fraud sites. This is called “data leakage.” The costs of...

How a news-industry trade group may be helping regulators (and ITEGA) to support quality and privacy

by wpdensmore | Jan 4, 2017 | advertising, privacy

By Don Marti Legitimate consumer privacy tools and high-reputation publishers, working together, can transform advertising on the web. Tools and sites can help users block low-value, cold-call-like targeted ads while permitting signal-carrying ads, the ones that...

“Data leakage”: What happens when ad-tech companies get ahold of a publisher’s user information through cookies?

by wpdensmore | May 25, 2016 | advertising, technology

  What is “data leakage”?  It’s when advertising technology companies, using tracking cookies placed on the computers of an unsuspecting user, assemble a profile of the user.  Once they’ve done so, they can sell advertising to brands and...
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Information Trust Exchange

Editors, researchers, technologists, entrepreneurs and journalism advocates taking on the task of making a new market for digital information. Governed by a public-benefit consortium. Committed to respecting individual identity and privacy.

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