by wpdensmore | Aug 23, 2019 | advertising, browser, privacy
New browser and login initiatives by Apple appear to be aimed at crushing third-party tracking of users. It’s a bid to make Apple’s Safari browser software more tuned into emerging user-privacy interests. But what could be the “unintended impact” — to use Apple’s own...
by wpdensmore | Aug 1, 2019 | advertising, CCPA, data, GDPR, identity, privacy, SSO
EDITOR’S NOTE — Three factors– the EU’s General Data Protection Regulation (GDPR), the impending California Consumer Privacy Act (CCPA), and a new willingness on the part of web-browser software makers to act on user privacy preferences...
by wpdensmore | Jul 12, 2019 | advertising, CCPA, data, GDPR, privacy, technology
A competitive war is underway among titans of the ad-tech industry — and at least one scrappy startup — over who will emerge in control as the era of third-party cookie matching is squelched by tough European and U.S.-based privacy regulation. The goal...
by wpdensmore | Jun 20, 2019 | advertising, GDPR, technology, Uncategorized
The head of the biggest group that represents digital operations of major U.S. publishers says not to heed the “sky is falling” message from ad-tech companies and turn instead to “evolving” from the status quo of Real Time Bidding. “Ad market is unhealthy, lots of...
by wpdensmore | May 23, 2019 | advertising, data, privacy, regulation
The inventor of real-time bidding (RTB) and other online ad tech has told a U.S. Senate committee that it’s time to give consumers a bill of rights to protect their personal data and make it portable. “I think you can draft that user agreement,” Brian...
