by wpdensmore | Jul 12, 2019 | advertising, CCPA, data, GDPR, privacy, technology
A competitive war is underway among titans of the ad-tech industry — and at least one scrappy startup — over who will emerge in control as the era of third-party cookie matching is squelched by tough European and U.S.-based privacy regulation. The goal...
by wpdensmore | Jun 20, 2019 | advertising, GDPR, privacy, technology, Uncategorized
The head of the biggest group that represents digital operations of major U.S. publishers says not to heed the “sky is falling” message from ad-tech companies and turn instead to “evolving” from the status quo of Real Time Bidding. “Ad market is unhealthy, lots of...
by wpdensmore | Jun 19, 2019 | Uncategorized
In Sacramento, the California Legislature has until the end of September to advance or kill a series of amendments to the California Consumer Privacy Act, before it becomes effective on Jan. 1, 2020. One pending proposal important to publishers could permit charging...
by wpdensmore | Jun 12, 2019 | CCPA, legal, privacy
Could application of the U.S. Constitution’s interstate commerce clause — generally leaving nationwide business exchange to Congress to regulate — de-rail the California Consumer Privacy Act (CCPA)? That’s the question posed in a legal review by a University of...
by wpdensmore | Jun 4, 2019 | CCPA, data, privacy, regulation
Two important efforts to amend the California Consumer Privacy Act (CCPA) have emerged — and one of them may affect the sale of premium content. Google, Amazon, Facebook, Microsoft, Uber and Lyft are pushing at least eight amendments in the California Legislature in...
