tracking | Information Trust Exchange Governing Association

Apple pressing down on tracking with both Safari and its new Sign In With Apple — could it have “unintended impact” on competing Single Sign On (SSO) services?

by wpdensmore | Aug 23, 2019 | advertising, browser, privacy

New browser and login initiatives by Apple appear to be aimed at crushing third-party tracking of users. It’s a bid to make Apple’s Safari browser software more tuned into emerging user-privacy interests. But what could be the “unintended impact” — to use Apple’s own...

In new version of “browser wars,” publishers are advised to think about ways to help manage user data — is “SSO” one approach?

by wpdensmore | Aug 1, 2019 | advertising, CCPA, data, GDPR, identity, privacy, SSO

EDITOR’S NOTE — Three factors– the EU’s General Data Protection Regulation (GDPR), the impending California Consumer Privacy Act (CCPA), and a new willingness on the part of web-browser software makers to act on user privacy preferences...

How a news-industry trade group may be helping regulators (and ITEGA) to support quality and privacy

by wpdensmore | Jan 4, 2017 | advertising, privacy

By Don Marti Legitimate consumer privacy tools and high-reputation publishers, working together, can transform advertising on the web. Tools and sites can help users block low-value, cold-call-like targeted ads while permitting signal-carrying ads, the ones that...