by wpdensmore | Jun 20, 2019 | advertising, GDPR, privacy, technology, Uncategorized
The head of the biggest group that represents digital operations of major U.S. publishers says not to heed the “sky is falling” message from ad-tech companies and turn instead to “evolving” from the status quo of Real Time Bidding. “Ad market is unhealthy, lots of...
by wpdensmore | Feb 19, 2018 | collaboration, explanations, Uncategorized
In 2016, Donald. W. Reynolds Journalism Institute consulting fellow David Gehring wrote this backgrounder explaining why publishers could benefit from collaborating with then being incubated at RJI as the Information Trust Exchange project. He also elaborated on the...
