identity | Information Trust Exchange Governing Association

In new version of “browser wars,” publishers are advised to think about ways to help manage user data — is “SSO” one approach?

by wpdensmore | Aug 1, 2019 | advertising, CCPA, data, GDPR, identity, privacy, SSO

EDITOR’S NOTE — Three factors– the EU’s General Data Protection Regulation (GDPR), the impending California Consumer Privacy Act (CCPA), and a new willingness on the part of web-browser software makers to act on user privacy preferences...

Local Media Consortium partners with ITEGA to establish first data-privacy protocol for news publishers

by wpdensmore | Mar 20, 2019 | advertising, collaboration, identity, network, privacy

PRINTABLE VERSION / PRNEWSWIRE VERSION Multi-stakeholder group to convene in Washington, D.C. April 24-25; seeks input from thought leaders in publishing, advertising and consumer advocacy to strike new balance in trust, advertising and data privacy SIGNUP HERE...

OPPORTUNITY: Harvard’s Zuboff says big opportunity exists for collaborative alliance of companies to counter Google and Facebook on privacy

by wpdensmore | Feb 4, 2019 | identity, privacy

Harvard Business School emerita professor Shoshana Zuboff says there is a competitive opportunity for a privacy-respecting alliance of companies to counter Google, Facebook and other platforms she calls “surveillance capitalists” in her just-published book...

How ITEGA can reconcile privacy and identity with the needs of advertisers – a shared-database of non-personal interest information; the UDEX

by Bill Densmore | Nov 15, 2018 | advertising, identity, privacy

Our goal is to improve the relevance of ads you agree to see, which should improve the user experience. ITEGA will be able to enforce rules that forbid targeting individual users who value their privacy higher than targetted advertising. They should have that choice....

Publishers, nonprofits convened in Chicago to address web trust, privacy, identity

by wpdensmore | Aug 22, 2018 | advertising, identity, network, privacy

New efforts to help consumers gain more control over their identity and privacy, without breaking the business and civic value of the Internet, launched Sept. 26-28 with a first convening in Chicago of the “Internet Multistakeholder Privacy Initiative.” ...