identity | Information Trust Exchange Governing Association

How ITEGA can reconcile privacy and identity with the needs of advertisers – a shared-database of non-personal interest information

by Bill Densmore | Nov 15, 2018 | advertising, identity, privacy

Our goal is to improve the relevance of ads you agree to see, which should improve the user experience. ITEGA will be able to enforce rules that forbid targeting individual users who value their privacy higher than targetted advertising. They should have that choice....

Publishers, nonprofits convened in Chicago to address web trust, privacy, identity

by wpdensmore | Aug 22, 2018 | advertising, identity, network, privacy

New efforts to help consumers gain more control over their identity and privacy, without breaking the business and civic value of the Internet, launched Sept. 26-28 with a first convening in Chicago of the “Internet Multistakeholder Privacy Initiative.” ...

PRIVACY: Last-minute provision in California data-privacy bill may actually create a marketplace that values personal information, observers say; also nonprofits not covered?

by wpdensmore | Jun 29, 2018 | identity, privacy, technology

By Bill Densmore | Executive Director Information Trust Exchange Governing Association Posted: June 29, 2018 | 12:50 p.m. The new California Consumer Privacy Act of 2018 (CCPA), signed on Thursday by Gov. Edmund G. Brown Jr., vaults the nation’s largest state into the...

“Data leakage”: What happens when ad-tech companies get ahold of a publisher’s user information through cookies?

by wpdensmore | May 25, 2016 | advertising, technology

What is “data leakage”? It’s when advertising technology companies, using tracking cookies placed on the computers of an unsuspecting user, assemble a profile of the user. Once they’ve done so, they can sell advertising to brands and...