by wpdensmore | Sep 24, 2019 | collaboration, investing, privacy
At a Silicon Valley meeting, founders, funders and others at a Mozilla meeting envision a better future for web, turning away from data surveillance with entities that help manage privacy and identity A summary by Bill Densmore, executive director, ITEGA.org MOUNTAIN...
by wpdensmore | Jun 20, 2019 | advertising, GDPR, privacy, technology, Uncategorized
The head of the biggest group that represents digital operations of major U.S. publishers says not to heed the “sky is falling” message from ad-tech companies and turn instead to “evolving” from the status quo of Real Time Bidding. “Ad market is unhealthy, lots of...
by Bill Densmore | Nov 15, 2018 | advertising, identity, privacy
Our goal is to improve the relevance of ads you agree to see, which should improve the user experience. ITEGA will be able to enforce rules that forbid targeting individual users who value their privacy higher than targetted advertising. They should have that choice....
by wpdensmore | May 25, 2016 | advertising, identity, privacy, technology
What is “data leakage”? It’s when advertising technology companies, using tracking cookies placed on the computers of an unsuspecting user, assemble a profile of the user. Once they’ve done so, they can sell advertising to brands and...
