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Key ad-tech inventor says consumers need protection; Senate panel probes data privacy and competition

by wpdensmore | May 23, 2019 | advertising, data, privacy, regulation

            The inventor of real-time bidding (RTB) and other online ad tech has told a U.S. Senate committee that it’s time to give consumers a bill of rights to protect their personal data and make it portable. “I think you can draft that user agreement,” Brian...

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