privacy | Information Trust Exchange Governing Association

PRIVACY: Last-minute provision in California data-privacy bill may actually create a marketplace that values personal information, observers say; also nonprofits not covered?

by wpdensmore | Jun 29, 2018 | identity, privacy, technology

By Bill Densmore | Executive Director Information Trust Exchange Governing Association Posted: June 29, 2018 | 12:50 p.m. The new California Consumer Privacy Act of 2018 (CCPA), signed on Thursday by Gov. Edmund G. Brown Jr., vaults the nation’s largest state into the...

Google emails publishers and other ad partners with disclosure about its GDPR compliance plans — it will offer non-personalized ad service

by wpdensmore | Mar 22, 2018 | advertising, identity, privacy, technology

Google Company emailed publishers and other advertising parters updating its plans for complying with the European Union’s General Data Protection Regulation which takes effect May 25, 2018. The most significant announcement — Google will launch a solution...

Surveillance protection: Key benefits for publishers

by wpdensmore | Apr 20, 2017 | advertising, background, privacy

By Don Marti & Bill Densmore Ad fraud is enabled by cross-site surveillance: A fraudbot collects cookies (“cookie licking”) at a legit publisher’s site, then uses them to look like a human when visiting fraud sites. This is called “data leakage.” The costs of...

How a news-industry trade group may be helping regulators (and ITEGA) to support quality and privacy

by wpdensmore | Jan 4, 2017 | advertising, privacy

By Don Marti Legitimate consumer privacy tools and high-reputation publishers, working together, can transform advertising on the web. Tools and sites can help users block low-value, cold-call-like targeted ads while permitting signal-carrying ads, the ones that...

A new year’s resolution: The end of ‘right ad to the right user at the right time’

by wpdensmore | Dec 28, 2016 | advertising, privacy

By Don Marti Start toward the end of “right ad to the right user at the right time”. That’s my aspiration for 2017. The current web advertising model depends on tracking the same user across multiple sites (either “anonymously” or using PII). Per-user targeting...