• Email Updates
  • Donate
Information Trust Exchange Governing Association
  • Home
  • About
    • Mission
    • Vision
    • Board of Directors
    • Advisors, task-group members
  • Findings
  • Join
  • Contact
Select Page
A new year’s resolution: The end of ‘right ad to the right user at the right time’

A new year’s resolution: The end of ‘right ad to the right user at the right time’

by wpdensmore | Dec 28, 2016 | advertising, privacy

By Don Marti Start toward the end of “right ad to the right user at the right time”. That’s my aspiration for 2017. The current web advertising model depends on tracking the same user across multiple sites (either “anonymously” or using PII). Per-user targeting...

Information Trust Exchange

Editors, researchers, technologists, entrepreneurs and journalism advocates taking on the task of making a new market for digital information. Governed by a public-benefit consortium. Committed to respecting individual identity and privacy.

READ MISSION

Information Trust Exchange Governing Association (ITEGA)

75 Water St. | Williamstown, MA 01267
617-448-6600 | ​wpdensmore@itega.org ​
  • Facebook
  • Twitter
  • RSS
©2018 Information Trust Exchange Governing Association, a U.S. 501(c)3 not-for-profit organization | Privacy Policy

Loading Comments...