by wpdensmore | May 2, 2016 | advertising
LINK TO THIS POST In several descriptions of the Information Trust Exchange, the word “signaling” is used. This post provides some context, and also introduces a new acronym — “CHEDDAR.” Academic and marketers earn degrees and spend...
by wpdensmore | Apr 24, 2016 | advertising, explanations
Are Audience Profile Books and the Information Trust Exchange marketplace like a railroad switchyard? In a railroad switch yard trains come in from all over the place and box cars of goods are switched around and made up to different trains and then go on their way....
by wpdensmore | Mar 3, 2016 | advertising
We’re now working on specific architecture for a proof-of-concept demonstration and we’d like input from advertisers before we freeze the design. Some key questions we need help answering: How important is to advertisers to have interest information...
