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The switchyard analogy: Managing anonymous user data to send relevant ads to proper destinations

by wpdensmore | Apr 24, 2016 | explanations

Are Audience Profile Books and the Information Trust Exchange marketplace  like a railroad switchyard? In a railroad switch yard trains come in from all over the place and box cars of goods are switched around and made up to different trains and then go on their way....

Information Trust Exchange

Editors, researchers, technologists, entrepreneurs and journalism advocates taking on the task of making a new market for digital information. Governed by a public-benefit consortium. Committed to respecting individual identity and privacy.

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