Bill Densmore is executive director of the Information Trust Exchange Governing Association. He is a Donald W. Reynolds Journalism Institute (RJI) fellow and author of its white paper, “From Persona to Payment: A Status Reprot on the News Ecosystem, and a Challenge to Create the Next One.” (2015). A career journalist, publisher and tech entrepreneur, Densmore has been an editor/writer for The Associated Press in Boston, Chicago and San Francisco and for trade publications in business, law, insurance and information-technology in Boston, Chicago and New York. He co-owned and published The Advocate newsweeklies for the Berkshires/southwestern Vermont, from 1983-1992. Densmore founded Amherst, Mass.-based Clickshare Service Corp. , which provides user registration, authentication, content access control and transaction services to Internet web content sites and publishers. He is co-founder of Taxonometrics Inc., a New York-based company incubating a news- and information-personalization service called YourStream®. He’s a founding member and director of Journalism That Matters and also served eight years on the board of the New England Newspaper & Press Association and four years on the board of Shires Media Partnership, Inc. Densmore also served as director/editor of the Media Giraffe Project at the University of Massachusetts-Amherst from 2005-2008. It was an effort to find and spotlight individuals making sustainable, innovative use of media (old and new) to foster participatory democracy and community. He is a member of the editorial advisory board of The Berkshire Eagle. Densmore holds a B.A. from the University of Massachusetts-Amherst in environmental policy and communications. He’s based in Williamstown, Mass.
Development / Outreach Director
Greg Swanson, is consulting development and outreach director to ITEGA and a pioneer in news-industry web metrics,ad sales and payments. He a principal partner at ITZontarget, a digital-services agency. The agency applies research on audience, site-user behaviors and consumer spending patterns to inform product development, site design, and revenue strategies. Swanson has worked with Belden Research, Pulse Research, The API, The Inland Press Association, and Borrell Associates. He co-chairs the Online Committee of the Inland Press Association, and is a past board member of the News Media Alliance’s New Media Federation. His consulting clients have been a who’s who of U.S. daily newspaper ownership, including Belo, CNHI, McClatchy, Media News Group, Schurz Communications, Swift Communications, The Evening Post Publishing, and Sandusky Newspapers. Prior to starting ITZ, Greg spent seven years as director of interactive media sales for Lee Enterprises, including the online sites of over 60 daily newspapers. He also served as chief revenue enhancement strategist at Journalism Online, which created the Press+ meter system for paid online content. Swanson is passionate about nature, bicycling and the outdoors. He’s based in Portland, Ore.