WHAT HAPPENED: “Trust, Identity and Data Privacy — A Multi-Stakeholder Approach: Protecting consumers, news, brands and democracy” | April 24-25, 2019, Washington, D.C.

Fostering a Digital Marketplace that Respects User Privacy and Identity

The Information Trust Exchange Project — Editors, researchers, technologists, entrepreneurs and journalism advocates taking on the task of making a new market for digital information. Governed by a public-benefit consortium. Committed to respecting individual identity and privacy.

"PRIVACY TOWN" -- Can a news organization become its community’s “privacy protector” . . . cut down on ad fraud . . . and reach new readers, viewers and users with trustworthy services? ITEGA considers testing.

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What do advertisers need from the ITE?

Mar 3, 2016

We're now working on specific architecture for a proof-of-concept demonstration and we'd like input from advertisers before we freeze the design.    Some key questions we need help answering: How important is to advertisers to have interest information about a unique...