The Information Trust Exchange Project — Editors, researchers, technologists, entrepreneurs and journalism advocates taking on the task of making a new market for digital information. Governed by a public-benefit consortium. Committed to respecting individual identity and privacy.
"PRIVACY TOWN" -- Can a news organization become its community’s “privacy protector” . . . cut down on ad fraud . . . and reach new readers, viewers and users with trustworthy services? ITEGA considers testing.
Read MoreTrustX intentions might help fix digital advertising for publishers — and users
By Bill Densmore ITE Project Director Almost two years in the making, a new initiative backed by many major U.S. publishers might have the potential to cut down on problems with fraud and privacy abuses in the digital advertising industry. "TrustX," unveiled on Monday...
Concerning the future of news: Three views, two requirements and an inflection point?
By Bill Densmore ITE Project Director Consumers need a simple, secure way to access, share and pay for valuable information from multiple services and sources. News organizations – legacy and new – would like to be the best-possible source for those users to receive...
“Data leakage”: What happens when ad-tech companies get ahold of a publisher’s user information through cookies?
What is "data leakage"? It's when advertising technology companies, using tracking cookies placed on the computers of an unsuspecting user, assemble a profile of the user. Once they've done so, they can sell advertising to brands and "find" those users at all...
What do we mean by “signaling” in talking about web advertising, and what’s CHEDDAR?
LINK TO THIS POST In several descriptions of the Information Trust Exchange, the word "signaling" is used. This post provides some context, and also introduces a new acronym -- "CHEDDAR." Academic and marketers earn degrees and spend careers trying to understand what...
BOOK: Q&A with Julia Cage, author of “Saving the Media”
Julia Cagé is an economics professor at Sciences Po Paris. This month (April, 2016), her book, “Saving the Media: Capitalism, Crowdfunding and Democracy,” was published in English translation by an imprint of the Harvard University Press. This Q-and-A interview was...
The switchyard analogy: Managing anonymous user data to send relevant ads to proper destinations
Are Audience Profile Books and the Information Trust Exchange marketplace like a railroad switchyard? In a railroad switch yard trains come in from all over the place and box cars of goods are switched around and made up to different trains and then go on their way....