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Fostering a digital marketplace that respects user privacy and identity


Understanding user data exchange (UDEX)


Photo, Rachel Adams . . .

One hundred years ago, for someone to really know you, they had to see you and touch you, and look in your eyes.

The saw you at the town square, the meeting house, in church, in school, at work.

Today, elements of your identity are strewn across the digital ecosystem.

And you don’t know who knows you, your habits or your interests.

In no way is that all bad.  But it is a new world, this Attention Age, where products and services are provided to you for free because marketers want to know about you and what they can sell to you — via advertising or other sometimes intrusive, sometimes helpful, playful, charming and collaborative.

UDEX.ORG is a place at the intersection of the cross currents of identity and privacy on th web.  It is an initiative of the Information Trust Exchange Governing Association.

As our first project, we are bulding a service that will allow you — the public — to share information about your interests, and receive information and messages with the confidence that your personal information — your name, your address, your phone number, maybe even your email address — are not being shared anywhere you don’t know about.

You can dig into what we’re working on HERE, or HERE.

If you’d like to help, please email or call 617-448-6600.

Bill Densmore
Executive Director
Information Trust Exchange Governing Association
Williamstown, Mass. USA


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