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Fostering a digital marketplace that respects user privacy and identity

Experts Comment

Here are examples of comments by experts about the Information Trust Exchange Governing Association.

  • “It looks like you’re getting excellent advice . . . I look forward to what you are cooking up, thank you for doing it, the world needs it.”  — Brian Behlendorf, Apache Foundation founder; executive director of the Linux Foundation’s Hyperledger Project 
  • Managing identity and privacy for the public is an important unmet challenge.
    “There is no institution better positioned than local news organizations to provide this service to the public in the context of a trusted third party like ITEGA. I hope it happens.” — Douglas K. Smith, executive director of Columbia Journalism School’s Sulzberger Executive Leadership Program. 
  • There has got to be an ecosystem . . . What is needed now is not single organizations trying to act but it needs to be a cohesive group of a number of players both digital and traditional, pulling together on the issues of trust, identity and being able to syndicate and share content for payment on behalf of everybody. Right now nobody is doing that and it needs to be  created because that is the only way it is going to work.  – Robert Picard, Reuters Institute, University of Oxford 
  • ” . . . [T]here are simply too many pixels firing on a page every time that page is loaded and the lion’s share of those pixels have to do in some way with tracking the user.  The desired solution to that problem is an identity that has governance on the back end.” — David M. Kohl, president/CEO, TrustX  (quality-publisher non-profit ad exhange) 
  • “I’ve very interested in this subject, and supportive of your work . . . I’m fully convinced this is part of the longterm solution . . . [b]ut you would need a really enlightened executive who could do some far reaching planning, not thinking about the quarterly earnings call. ” Nicco Mele, director, Shorenstein Center on Media, Politics and Public Policy, Harvard Kennedy School. 
  • “This looks amazing . . . I’m glad you are all doing this.”
    Clay Shirky, NYU vice provost, education technology, author (2015 email) 
  • “To the overall question of whether a federated user-configurable identity system is needed, the answer is unquestionably yes. Nearly every social network aspires to be a publishing platform to some degree, and all could benefit from fine-grained personalization. It would be even better if that personalization could be federated across multiple properties so that the experience could be customized nearly everywhere. If ITE is to become a reality, though, it will probably be driven by new-age media companies that have energy and vision, not old-line publishers who are, as your report notes, addicted to a mass-market model. ” Paul Gillen, B2B social media strategies, former editor, ComputerWorld magazine.
  • “I suspect the real value of this network will be in the embedded (and required) collaboration it will necessarily foster. Organizations will be able to more easily move their paywalled content to new audiences, which could gain them potential ad and single-story revenue, but will more usefully give them a better understanding of audience needs and what they value. That, in turn, could and should help organizations work more closely together to come up with content that serves those audiences better. I’m also hopeful that a network like this will foster the sharing, not just of stories, but of data – not audience data, although that wouldn’t be a bad thing, but story and other data for collaborations.” — Reg Chua, chief operating officer, Reuters News at Thomson Reuters

This additional expert comment was not made specifically to or about ITEGA but about relevant concepts.

  • “But keep in mind where the real value is: in the relationship, in knowing what people — individuals and communities, not a faceless, anonymous mass — need and want and know so you can give them relevance and value and so they will give you greater usage, engagement, attention, loyalty, and advertising value in return .  . . I would propose that both the containers for embeddable content and the means of consensual transfer of data about users and interests should be open standards so users can get these benefits of relevance and sharing wherever they want . . . Indeed, what I’d really like to see is a scheme — an open-source data scheme, that is — that would allow users to control their own interest data, how it is shared, and with whom . . .  Now is the time to join together to become stronger negotiating as a group than alone. Now is the time to play Facebook, Google, Twitter, Snapchat, et al off each other and get the best deal possible. Now is the time to get access to the data that will build more than today’s cash flow but will instead build tomorrow’s strategy.” Jeff Jarvis, CUNY-Journalism, at his blog, BuzzFeed, in March, 2015.


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