YOUR INVITATION: Ready to fix web privacy and identity, reduce advertising fraud and support trustworthy news?

 

VIEW DRAFT AGENDA  |  LEARN MORE ABOUT MULTISTAKEHOLDER PROCESS |  WHO’S PARTICIPATING? | SIGNUP-REGISTER NOW

Are you ready to return value for content to local news publishers? By building a new digital business model for news, one that respects individual privacy, generates and protects user identity, and reduces fraud, and allows for robust advertising to sustain journalism?

Help set the ground rules that make a new market for digital information. With a mission to help the public and help publishers.

Join us at “Trust, Identity and Data Privacy: A Multi-Stakeholder Approach” April 24-25, 2019 at the Pew Research Center in downtown Washington, D.C. |  It’s an in-person convening of the Multistakeholder Privacy Initiative. 

The meeting is a must-attend session for advertisers, publishers, agencies and consumer advocates who realize the way the current digital-advertising economy treats user privacy and identity must change. . . individuals and groups who are passionate about sustaining the values, principles and purposes of journalism.  

REGISTER FOR THE MEETING NOW —
seating is limited
; registration is free

What: The Local Media Consortium, an association of 80 local media companies representing over 2,500 newspaper, broadcast and online outlets, in partnership with Information Trust Exchange (ITEGA), invites brands, agencies, publishers, privacy advocates, lawmakers and technologists to participate in this Multistakeholder Privacy Initiative to develop a new model for ad-supported news content that respects consumer privacy.

When: Wed-Thursday | April 24-25, 2019
Where: Pew Research Center, 1615 L Street NW, 8th Floor, Washington DC 20036
Who: Participants from our Jan. convening in NYC and new stakeholders including privacy advocates, publishers, brands, academia and technology

LEARN MORE ABOUT THE EARLIER NYC MEETING

In a unique effort in January, more than 45 experts in policy, media, advertising and technology convened to start developing a new online model that protects consumer privacy, improves brand safety, combats ad fraud and supports journalism.

This April 24-25 in Washington, D.C.,  meeting will focus on action steps to move  the project forward:

  • Review and approve a privacy statement for adoption by publishers;
  • Discuss and approve plans for a tech stack including a federated single sign-on feature  individual publishers can implement and an opt-in user data exchange;
  • Detail specific rules and processes for the governing nonprofit and for entities participating in the ecosystem (advertisers, publishers, etc).
  • Get an update on Mozilla’s testing of its global consent manager (GCM) browser plug-in tool.

For more information about the upcoming DC meeting, visit these links:

MEETING INFORMATION
MEETING AGENDA (working draft)
A LIST OF NYC PARTICIPANTS
SIGNUP-REGISTER NOW

Participants who joined us in Brooklyn volunteered for task groups. Task-group chairs organized calls in February and March — continuing in April — to formulate recommendations for the April 24-25 meeting in DC. finalize the group’s recommendations. If you’d like to participate in one of the task groups, please email Michelle de Mooy at mdemooy@gmail.com. Groups and chairs are as follows:

  1. Privacy Committee, chaired by privacy and data consultant Michelle de Mooy;
  2. End-User Consent Committee, chaired by Mozilla’s Don Marti and EFF’s Andres Arrieta;
  3. Publisher Tech Stack Committee, chaired by former IAB Tech Lab Senior Director Brendan Riordan-Butterworth;
  4. Governance Committee, chaired by ITEGA Executive Director Bill Densmore

We hope you’ll join us to participate in this important work! We look forward to moving the project forward with your help and expertise.

Sincerely,

Fran Wills, CEO,
Local Media Consortium

Jo Ellen Green Kaiser, Chair,
Information Trust Exchange Governing Association (ITEGA)

VIEW DRAFT AGENDA  |  LEARN MORE ABOUT MULTISTAKEHOLDER PROCESS |  WHO’S PARTICIPATING? | SIGNUP-REGISTER NO

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