What a bank-tech executive said in 2015 in commenting on “Paper to Persona”
Bill Anderson (link) is a retired, Seattle-area bank-industry CTO and business-school colleague of Mike Fancher who consulted for several years to RJI and the Information Valet Project. He wrote this in an August, 2011, email after publication of the RJI report, “From Paper to Persona.”
In 2015, Anderson was also quoted in the RJI article, “In the new news ecosystem, getting paid requires asking, listening, personalizing, bundling”:
“There is definitely a need for microaccounting, like recording minutes on the telephone,” says Bill Anderson, a retired chief technology officer at Seattle’s Seafirst Bank (now part of BankAmerica Corporation) and an expert participant in how banks began and built the Visa credit-card network. “Aggregation is going to be necessary but the models of how to do it are all over the place.” (See Dec. 12, 2014, interview with Joel Getezendaner: “Dee Hock and the creation of the ‘Visa’ card: Lessons for an Information Trust Exchange?”)
Anderson envisions a single subscription that might track, for example, his access to The New York Timesbusiness section, The Seattle Times local-news section and The Guardian’sU.S. politics coverage. He sees each publication getting discrete records of access and paid based on a bundled subscription priced by whichever service offers it. The offer could come from any of the three news organizations, or perhaps from a specialist in bundling, such as Amazon. Anderson became interested in the challenge of network content payments and subscriptions during visits to RJI and consultation with the Information Valet Project.
Anderson finds ApplePay intriguing. “Apple is in charge of the identity tracking; no one else gets access to it,” he says. “They are doing it, I presume, so they can control the data, just like the iTunes store. They are the ones that know when I touch my iPhone to a grocery store or clothing store. They know what I bought, they know exactly where I bought it. They know my patterns.”