AGENDA: Trust, Advertising and Data Privacy — Seeking a New Balance

      

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Draft Agenda:  “Trust, Advertising and Data Privacy — Seeking a New Balance”

Advertising and consumer privacy in the digital marketplace

January 15-16, 2019 in Brooklyn, N.Y. |  Two Metrotech Center |

NYC Media Lab is housed at NYU MAGNET at 2 Metrotech Center, 8th Floor,  Brooklyn NY 11201 |
(Use NYU Tandon School of Engineering building entrance, on Lawrence Street)

CONVENING GOALS & DISCUSSION TOPICS

Review the current state of privacy and ad fraud to develop new approaches to consumer privacy, data management and ad transparency

Discussion questions:

  • What online privacy and advertising practices currently used by local media are creating a barrier to trust and should be eliminated or modified?  RESOURCE: Consumer Bill of Rights Checklist 
  • What practices not in general use today could be adopted to build trust?
  • What is the impact on publishers and journalism of eliminating third-party data collection without specific user consent?
  • What advertising practices that degrade the user experience should be discouraged?
  • What is a “moonshot” idea to deal with these challenges?

Possible solutions for discussion:

  • Components of a model consumer privacy policy
  • Communication between sites and their readers
  • Greater cooperation with browser providers
  • Certification program for advertisers based on reputation and practices

AGENDA

Tuesday, Jan. 15, 2019 

1:00 pm     Welcome

  • Fran Wills, Local Media Consortium CEO | Jo Ellen Green Kaiser, ITEGA Board Chair | Larry Strickling, The Internet Society

1:15 pm      Agenda and Ground Rules | Facilitator:  Larry Strickling, ISOC

1:30 pm      PANEL:  What problems are we addressing?

  • Moderator:  Michelle de Mooy, privacy consultant
  • Local Media: Chris Hendricks, President, LMC
  • Consumers: Justin Brookman, Consumers Union
  • Advertisers: Dr. Augustine Fou, Marketing Consulting Science Group
  • Technologists: Don Marti, Mozilla

2:15 pm     Who’s in the Room and Why? | Facilitator:  Jo Ellen  Kaiser, ITEGA

  • Participants are invited to share what they bring to the gathering and what they hope to learn

2:45 pm     BREAK

3:15 pm     Group Discussion to Determine Privacy and Advertising Priorities | Facilitator:  Larry Strickling, ISOC

  • Utilize Consumer Privacy Bill of Rights and ad fraud research as discussion points

4:15 pm    Breakout:  Organize topics for Wed and dinner discussions

5:00 pm     Wrap up | Facilitator:  Fran Wills, LMC

Dinner on your own.  Dinner discussions are encouraged!

Wednesday, Jan. 16, 2019 

8:30 am      Continental Breakfast

9:00 am      Opening Remarks | Facilitators:  Larry Strickling, ISOC | Michelle de Mooy, LMC

9:30 am     Group Discussion: Requirements of Model Consumer-Focused Privacy and Ad Transparency Practices

10:30 am    BREAK

10:45 am    Group Discussion:  Gap Analysis–How close do existing local media privacy and ad practices come to meeting the ideal model?

11:45 am    Group Discussion:  How Can We Close the Gap?

12:30 pm   LUNCH AND BREAKOUT 

1:30 pm     Group Discussion on Closing the Gaps

2:00 pm     Group Discussion:  Moving Forward

  • Is there consensus to continue meeting to develop model privacy and ad transparency practices?
  • If so, what process should the group follow?  
  • How open or public should the discussions be?
  • Are all important interests represented in the group?  
  • Who else needs to be invited/recruited to participate?
  • What work should start now in small groups?
  • When should we schedule the next meeting?

3:00 pm     Keynote speaker TBA: Why This Matters 

3:30 pm     Wrapup and Next Step Commitments

4:00 pm     ADJOURN — Reception 

NOTE:  Speakers and schedule subject to change 

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