Problems and solutions
Problems
- News organizations are losing control of their users to tech platforms; status quo fails
- Public losing trust in online content and content providers
- Content providers are losing direct access to their users
- Content providers are losing the ability to earn revenue via advertising
- Readers/viewers/users seek simple, standard experiences that work across multiple sources and platforms, yet can be personalized.
Solution
- Standardization for exchange of user log-in (and identity) attributes for single-sign-on, shared subscriptions and transparent ad targeting by universal ID format’ an “ICANN for identity.”
- Trusted rules and protocols manage identity, data exchange similar to ICANN, original Visa, EduRoam, standard-gauge railroads, standard-60-cycle AC, BlueTooth SIG.
- But it must not be controlled by a single, for-profit entity that becomes a “tollgate” for its own account.
- Open, competitive market for users and service providers is a must.
- ITEGA membership required; competition on services, price, applications
Benefits
- Making an (open) marketplace for digital information exchange/payment
- Champion and foster non-profit, public governance of identity exchange
- Identity services distributed among a plurality of providersGather publishers and new producers around common identity/privacy standards
- Enabling individuals to opt-in to controlled sharing of their identifying information with trusted content and service providers
- Enabling content providers to offer personalized information to those who opt-in
- Enabling content providers to form and share markets around these opted-in users
- Option to develop or support small-payment aggregation services
- Move beyond platforms’ (Google/FB) de facto lock on user identity / privacy
- A neutral opportunity to be standards compliant (or face regulatory scrutiny?)
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