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Fostering a digital marketplace that respects user privacy and identity

Surveillance protection: Key benefits for publishers

Posted by on Apr 20, 2017

By Don Marti & Bill Densmore Ad fraud is enabled by cross-site surveillance: A fraudbot collects cookies (“cookie licking”) at a legit...

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An opportunity for local news sites — testing how many of your best readers you’re giving away to ad networks

Posted by on Jan 25, 2017

By Bill Densmore and Don Marti RELATED LINKS: What is data leakage?  How the ITE can solve data leakage and fosters ethical advertising)...

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How a news-industry trade group may be helping regulators (and the ITE) to support quality and privacy

Posted by on Jan 4, 2017

By Don Marti Legitimate consumer privacy tools and high-reputation publishers, working together, can transform advertising on the web....

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