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Fostering a digital marketplace that respects user privacy and identity

“Data leakage”: What happens when ad-tech companies get ahold of a publisher’s user information through cookies?

Posted by on May 25, 2016

  What is “data leakage”?  It’s when advertising technology companies, using tracking cookies placed on the computers of...

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What do we mean by “signaling” in talking about web advertising, and what’s CHEDDAR?

Posted by on May 2, 2016

LINK TO THIS POST In several descriptions of the Information Trust Exchange, the word “signaling” is used. This post provides...

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