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Fostering a digital marketplace that respects user privacy and identity

A new year’s resolution: The end of ‘right ad to the right user at the right time’

Posted by on Dec 28, 2016

By Don Marti Start toward the end of “right ad to the right user at the right time”. That’s my aspiration for 2017. The current web...

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TrustX intentions might help fix digital advertising for publishers — and users

Posted by on Sep 26, 2016

By Bill Densmore ITE Project Director Almost two years in the making, a new initiative backed by many major U.S. publishers might have the...

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Concerning the future of news: Three views, two requirements and an inflection point?

Posted by on Sep 23, 2016

  By Bill Densmore ITE Project Director Consumers need a simple, secure way to access, share and pay for valuable information from...

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“Data leakage”: What happens when ad-tech companies get ahold of a publisher’s user information through cookies?

Posted by on May 25, 2016

  What is “data leakage”?  It’s when advertising technology companies, using tracking cookies placed on the computers of...

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What do we mean by “signaling” in talking about web advertising, and what’s CHEDDAR?

Posted by on May 2, 2016

LINK TO THIS POST In several descriptions of the Information Trust Exchange, the word “signaling” is used. This post provides...

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